This time, it was a lot closer, but Jay-Z still won that week-one battle. OutKast were unleashing Stankonia, the shattered masterpiece that would mark the duo’s final ascent to immortality. Jay was coming out with a victory-lap album - one that he’d planned to release as a Roc-A-Fella crew LP before the heads of Def Jam convinced him that he’d sell a whole lot more copies with his own name on the cover. This time, though, things were different. That time, Jay had easily outsold OutKast, though both acts did big business. 2: Hard Knock Life and Aquemini entered the world. Jay-Z and OutKast had shared a release date before: September 29, 1998, the day that both Vol. At this point, Jay wasn’t going to let anyone knock him off - not even OutKast. Carter had come out at the end of 1999, and it had still been dominating New York in summer 2000. He’d rapped on Mariah Carey’s single “Heartbreaker” and, in the process, scored his first crossover chart-topper. Jay had walked away from a felony stabbing charge with probation. In the last months of 2000, Jay’s magisterial swagger was at its peak. Then he slows his voice down, emphasizing every word, making sure you remember: “I. “Please, repeat after me, it’s only one rule,” says Jay-Z.
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